You’re getting an idea of what kinds of problems your content needs to solve. Content Strategy • Content Strategy Process • Goals for Company XYZ • Digital Landscape • Result of Digital Presence... 3. Content strategy is the process that ends in publishing effective content. But you emerge from it being incredibly well-attuned to the state of content marketing for your brand. This question is the heart and soul of content marketing. Objective #3: Grow an email list of 5,000 unique double opt-in subscribers by March 4, 2016. A consultant may submit a proposal after being briefed by a prospective client on project requirements. You’ve completed a huge component of this strategy piece: you’ve combed through all your content and channels to find what’s working, what’s not, and what you’d like to create. Now, who’s going to consume your content? When looking at the content you’ve inventoried, which content falls into which quadrants? There may be some content in quadrant 3 that’s just not doing you any favors. That’s why we’ve created a digital content strategy for social media that will help you get more out the time you spend on social media marketing. Sample of a Digital Content Strategy Proposal 1. To get started, develop a plan that involves your readers. This is a fun exercise I’ve nicknamed “heroes and watering holes.” (You can probably come up with a better name for it!) It helps if this is specific, because later on in this process, you will be comparing your content to your goals to see what’s truly in alignment. The truth is, that is challenging. At a glance, you can see who else is getting organic and paid search engine attention for the keywords you might be targeting. Service. Again, this step is key, because the rest of this strategy is going to be about creating and upgrading and curating and promoting content that solves the same problems your product solves! Make a list of the pieces that really have potential to turn into high-value content marketing assets, along with the ways in which they could be improved. getting a list of all the keywords you rank for in search engines. How can we measure whether or not our content is aligned with these goals? It’s easy to read any number of clickbait headlines proclaiming that content marketing grew a business by 10,000% in a week and start pumping out content.Okay, maybe that’s a slight exaggeration, but it still serves my point.Content without direction is merely another page that only Google crawlers will see.Before blogging was saturated to no end, producing some posts on anything would net you traffic.Now? The content strategist identifies those business interests that will be satisfied through content and designs a plan for creating and distributing such content. Creating amazing content is incredibly important, but there’s SO MUCH content being made every day! Let’s start by taking a look at what content marketing is: The Content Marketing Institutedefines it this way: Note the emphasis on strategy in this statement. 4. The good news: your boss or client is totally on board with your running content marketing. For more thoughts on setting marketing goals, check out this best-of list of methods from experts like Noah Kagan, Ryan Holiday, Rand Fishkin, our own Courtney Seiter. It’s fantastic to know what kind of content your competitors are already giving them. The goal: get an idea of how much content you have capacity for. When it comes to content marketing, your competitors are the people and organizations that are competing for your audience’s attention. And to ensure that they are up-to-date and engaging enough, give all the potential. Or book. What’s important is that you have some idea of where this content marketing effort is coming from. 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